DEPOP x Annex 88

UK based vintage marketplace app, Depop, wanted to tap in
to their 3rd largest US market, Texas.

Setting the stage for the yeehaw trend that took over, we presented the world with Texas Fever — a shopable editorial look book curated by Megan Thee Stallion with help from local Houstan Texas sellers.

Editorial shot by Munachi Osegbu, accompanied by a BTS video of the day to use in social content - all created while at Annex 88.