MAJOR LEAGUE SOCCER x Fader

While working at the agency within The FADER known as Cornerstone, my partner Jill Menor and I developed the season launch campaign for the MLS.

ATL was home to the All Star Game, so we featured ATL United super fan 2 Chainz in our first spot. The campaign Our Soccer worked to represent a truer side of Soccer culture in the US, where the fans are part of the game and lifestyle. A second campaign was launched for World Cup featuring Miguel.