Pabst Blue Ribbon x Fader
Kicking off a music campaign for Pabst with The Fader, we flew down to FADER Fort to interview artists for socials.
Each day we spoke with a new artist; Speedy Ortiz, Juiceboxxx, and Sacramento's own Mozzy. All 3 videos filmed, edited in a trailer, and posted within 24 hours.






Pabst Blue Ribbon x Fader
This all was leading up to Pabst Sound Society — a music platform that brought the culture of PBR and music mentorship together in one place, well more like 5.
5 Shows in 5 Cities; Austin, Atlanta, Denver, LA, and Portland.