The North Face x Fader

Working as a Creative Director at The Fader, we worked with The North Face to create The New Explorers campaign. I conceptualized the campaign with my CD writing partner, to create a new kind of exploration clothing campaign — whether on location or in the ethos of a person (and in this case music artist).

The series paired notable artists Pierre Bourne, Princess Nokia, 070Shake with specific product launches, embodying The North Face’s pioneering spirit.